https://community.rws.com/product-groups/tridion/c/e/768<p>Content personalization – delivering the right content, to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. </p> <p>According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.</p> <p>And yet, looking at the data,<span> </span><strong>two things stand out</strong>: </p> <ol> <li>Most companies say that personalizing the customer experience is a critical “must have,” and they have the statistics to back it up. </li> <li>Very few companies believe they are delivering enough personalized content or deliver it well.</li> </ol> <p></p> <p>What’s holding these companies back from their personalization goals? And how can you avoid the pitfalls and make your personalization possible with your own enterprise content?</p> <p>In this webinar, you will learn:</p> <ul> <li>Why personalized content is imperative to the enterprise</li> <li>Why so many companies fail to deliver</li> <li>The five dimensions of creating personalizable content</li> </ul> <p><strong><a href="https://www.rws.com/content-management/tridion/events/the-personalization-paradox/">Register here</a></strong>.</p>en-USTelligent Community 12 Non-Production