/product-groups/tridion/tridion-docs/b/weblog/posts/best-practices-writing-dita-with-localization-in-mind-tips-for-using-conrefs-and-keyrefsKeyrefs and conrefs are one very powerful way how DITA can achieve higher levels of reuse and manage more product variations in an automated way. Essentially, a keyref or conref is a placeholder that is filled dynamically with relevant content at theen-USTelligent Community 12 Non-Production