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Introduction

0:00

Product Information and Customer Experience

0:50

Content for the Customer Journey

5:00

Product Information

9:45

Product Information Paradox

11:04

SEO Impact

16:59

Taxonomy

20:39

What we do at SDL

24:00

Architecture overview

29:17

Metadata

31:00

Dynamic Experience Delivery

36:25

Experience Optimization

38:32

Next Steps

42:22

Importance of Training

43:08

Upgrades

44:20

Additional Information

45:20

Questions

46:08

User Experience

48:24

Alignment with Marketing

49:42

Alignment with Taxonomy

51:58

Benefits of Upgrading

52:46

Cloud

54:26
SDL Tridion Docs - Using Product Information for better Customer Experiences
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2018Dec 6
In this webinar we’ll explore how to combine marketing inspiration with practical product guidance. Learn how to use the latest capabilities of SDL Tridion Docs, as part of SDL Tridion DX, to create customer experiences that bridge traditional organizational silos, both when your customers are deciding what to purchase and after they’ve bought your products. We’ll cover:
  • Research that proves why product information is now critical for great customer experiences
  • How taxonomies help you create dynamic combinations of marketing content and product information
  • How SDL Tridion Docs and its Dynamic Experience Delivery can help you publish content to any digital touch point
Go to https://community.sdl.com to get product help, find best practices and share your knowledge with peers. Want to learn more about SDL? ↪︎SDL: https://www.sdl.com ↪︎Facebook:   / sdlplc   ↪︎LinkedIn:   / sdlplc   ↪︎Twitter:   / sdl  

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