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Introduction

0:00

Customer behavior is changing

1:12

Music example

2:09

What makes an experience memorable

3:53

Customer experience research

5:15

Content

7:07

Example

9:38

Content Rethink

12:21

Agnostic Approach

13:38

Turkish Airlines

14:27

Turkish Airlines Case

15:01

Marketing Technology Ecosystem

19:54

Buyer Trends

21:15

Federated Environment

23:29

Turkish Airlines Ecosystem

24:22

Digital Experience Platform

25:16

Central System

26:43

Technology Ecosystem

27:12

Customer Data

28:54

SEO

32:56

The Future of Experiences

33:39

Personalization

36:01

IBM Watson

36:44

RealTime Characteristics

37:34

Summary

38:22

QA

40:54

Headless vs Traditional

42:11

Future Vision

43:20

Content Validation

44:31

Implementing the Principles

47:56

What is Interoperability

49:13

New Skills

51:23
SDL Tridion DX - Aligning Marketing Tools for Better DX
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2019May 8
Speakers: Marc Vieleers, CEO, EXLRT and Arjen van den Akker, Product Marketing Director, SDL Meeting customer expectations is tough, especially when your systems and processes aren’t properly aligned to create joined up customer journeys. How do you deliver a relevant digital experience for your customers, while retaining authenticity as a brand? Which marketing systems do you need to adopt to make it a reality? In our webinar we will explore:
  • Examples of great and poor contextual experiences and what makes them so.
  • Why you need to focus on both data and content.
  • The Turkish Airlines case: the results of cleverly combining data and content.
  • Requirements for interoperability between your various marketing systems, and in particular your Content Management System (CMS).
  • The future of digital experiences.
Go to https://community.sdl.com to get product help, find best practices and share your knowledge with peers. Want to learn more about SDL? ↪︎SDL: https://www.sdl.com ↪︎Facebook:   / sdlplc   ↪︎LinkedIn:   / sdlplc   ↪︎Twitter:   / sdl  

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