Courses for marketing/PR

Question

Aleksandra Szulc asked:

Could you recommend a course/any starting point in marketing/PR? I've always wanted to work in that area (and have for a bit during high school), but went to university for languages and translation instead.

Fiona · Answer

Hi Aleksandra 
 I suggest that you can look for and apply for Marketing Assistant positions advertised. This is the entry-level role. Employers don't always require a degree in marketing as a pre-requisite. Look at their list of desired skills and experience and see if you have any of them! For example, here's a list I just saw on a role that is looking for a marketing assistant with a degree-level qualification and can demonstrate that they have these abilities: 
 
 Detail-oriented and highly organised, able to juggle multiple projects in a fast-paced environment. 
 Analytical skills and the ability to establish a good understanding of account performance and KPI measurement. 
 Confident communication skills - written, verbal and presentational. 
 Proven skills in building strong working relationships; a team player with a who can add to the already positive team culture and approach tasks with a problem-solving attitude. 
 Some knowledge and understanding of key marketing principles , however if you&rsquo;re not there yet, we&rsquo;re happy to get you up to speed if you're willing to learn. 
 A creative thinker who can brainstorm innovative ideas 
 Excellent knowledge of Microsoft Office programmes 
 
 You can study for the Chartered Institute of Marketing (CIM) exams. These are the industry-recognised qualifications. You can study for these exams while you are working, sometimes a company may sponsor you and pay for the course. 
 Don't forget that as a linguist you are already an excellent communicator and marketing professionals who have more than one language are highly sort after. Good luck.

RWS Campus > Online Conferences Archive 2022-2023

Courses for marketing/PR

Top Replies