I introduced this new group in a post titled Customer Advocacy for Tridion, under the general Tridion group. 

But I wanted to say hello here. Thank you for letting us help you manage your content. Or if you don't use a Tridion product, thank you for checking out Content Champions!

My name is Alvin Reyes; I'm a Customer Engagement Manager with the Tridion part of RWS. I've been working with content management and content delivery technology since 2005, first working with Tridion in 2008 as an organization looking for a Content Management System (CMS) that didn't take over your web application.

Impressed by the product and team, I joined the Tridion team in 2011 and have consulted as a business analyst, managed some parts of Tridion as a product owner, and improved content supply chains as a business architect before moving into this community and customer-facing role.

I want you to get the best experience out of your relationships with our products and from my own background I truly believe that includes learning from and sharing with others facing similar challenges. Back in 2008, some of the many challenges to managing content included project management, agile practices, content strategy, mobile devices, digital accessibility, and the social web. Now in 2025, top trends and challenges include familiar topics such as content operations, design systems, privacy, and accessibility (again) as well as the latest generative AI developments.

Do you wonder how others have addressed these challenges? Do you have successes you'd be interested in helping other with? Do you feel an online forum discussion or question be a good place to learn how others managed their challenging problems?

We of course have groups specifically for users and developers for Tridion Docs and Tridion Sites on RWS Community. There's even a Tridion Stack Exchange. These groups are great for getting help with product functionality, how to use APIs, and guidance outside of a project with a partner, Professional Services, or Support. Knowing how to ask questions the smart way is perfect for these groups. RWS Community also feature the ability to make enhancement requests through RWS Ideas.

I've created Content Champions specifically to take a broader look at some of the challenges and to celebrate your successes.  I'd like us to go a bit beyond product while still keeping technology and content management system capabilities in mind. It doesn't matter if you use a Web Content Management System or a Component Content Management System, in the end you're dealing with tight deadlines, pressure from stakeholders, multiple teams and a variety of content types across your content supply chains. 

Was there a topic I didn't mention? Are you ready to join the discussion?

And if you didn't catch our updated branding, hello from RWS as well.