SDL’s New Brand Identity

This animation shows how our new brand is applied to some of our websites: sdl.com, community.sdl.com, appstore.sdl.com and translationzone.com.
Like what you see? Have comments or feedback?
Please let us know!

5003 views 1342 downloads
Parents
  • The brand identity is fine as far as I'm concerned. However, it would be nice if you could stay still for awhile. It is difficult to have conversations with people about testing products if a product name keeps changing. A brand that keeps losing its identity with the product is a brand that is not, let us say, fully communicating that je nais sais quoi about user goals and technology and that a brand is supposed to communicate.  Instead, it ends up communicating Je ne sais pas....

Comment
  • The brand identity is fine as far as I'm concerned. However, it would be nice if you could stay still for awhile. It is difficult to have conversations with people about testing products if a product name keeps changing. A brand that keeps losing its identity with the product is a brand that is not, let us say, fully communicating that je nais sais quoi about user goals and technology and that a brand is supposed to communicate.  Instead, it ends up communicating Je ne sais pas....

Children
No Data