Cannot activate my 2017 license

Help - I've had starter for the past three years and have 10 days left on my subscription. Today I purchased the Freelance version, downloaded it and got the activation key.  However, I'm not getting the activation window to enter the code....  In the past, an wizard let me through the steps but I'm not seeing that.

On my c file, I only see SDL MultiTerm and SDL plugin installer from today.  Did I miss something?