License activation after multiple years, SDL 2017

It is frustrating that SDL has no direct customer support. I have been using SDL Trados 2017 for years and today it asked me for activation all of a sudden. I spent nearly half a day researching and trying different methods to resolve the issue. Yet, I ended up giving up. 

How could not an international company whose product is being used by millions around the world have a direct and responsive customer support?

If anybody kind enough to help, please reach me via khaabba_ils@hotmail.co.uk.

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