TDX publish output naming

Where exactly in TDX does the publishing output name create the filename structure (title=version=outputtype=language)? 

Is is possible to change this via the transform or XML Publish Plugin Settings to apply something like a bookmap attribute or list of values input as the output name?

For example, from "NameOfPublication=10=PrintPublish=EN-US.pdf" to "Product ABC User Guide.pdf".

If so, how?

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