Segmentation rule exception for product name ! (yes, the product name includes an exclamation mark at the end)

Question

Hello, 
 my customer had the glorious idea to create a product name that includes an exclamation mark at the end, i.e. TheProduct!. Of course, TheProduct! also appears in the middle of sentences. 
 So, how can I make an exception to the segmentation rule "break after !" to ignore this cute new product? 
 I've been trying to wrap my head around the RegEx syntax, but none of my attempts seem to convince Trados. 
 I work with Trados Studio 2022 - 17.0.3.11695 (Freelance) 
 
 All help will be greatly appreciated. 
 Thank you, 
 Karo

Jutta Pralle · Accepted Answer

Please try this: Go to "Other terminating punctuation (question mark, exclamation mark) and add exception (here "Produktname). In the line "Before end of segment" type \bProdukt\b (instead of Produkt you have to insert the corresponding product name), and then choose the exclamation mark as stop symbol.

Trados Studio screenshot showing Translation Memory settings with an exception added for 'Produktname' and the exclamation mark selected as the stop symbol.

Trados Studio > 1. Trados Studio

Segmentation rule exception for product name <product>! (yes, the product name includes an exclamation mark at the end)

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