Setting up Excel and HTML files in Trados Studio 2024 to exclude variables from translatin

I need help setting up HTML and Excel files in Trados Studio 2024 so that variables like the one below are set up as tags, are locked and excluded from translation and word count.

|=patient_first_name=|

I've tried setting up a placeholder \|=.+?=\| but it didn't work.

Thank you in advance!

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